2020 - Current

• Direct a team of diversely talented creatives in developing creative strategy, executing campaigns and producing campaign assets

• Support and collaborate with Digital Marketers, Artist Management and adjacent teams to develop meaningful and effective campaigns

• Design processes & workflows for the creative department to ensure efficiency and scalability

• Proactively identify areas of potential optimization in process and tool sets

• Develop artist relationships and reinforce trust in creative process authentically

• Ensure all projects meet or exceed industry performance standards

• Analyze and report on campaign and platform performance to create and maintain standards

• Communicate project/campaign performance to stakeholders & artist management teams

• Advise and educate internal and external teams in the optimal implementation of creative strategy into process

2015 - 2020

• Build a specialized digital creative department to support new technologies & integration of digital strategy into creative workflow

• Lead the digital department in developing meaningful strategies and experiences for agency brands and new business

• Craft digital and integrated products & solutions for clients - including Toyota, Greatcall, Best Buy, McDonalds and more

• Analyze and report on campaign and platform performance to create and maintain standards

• Communicate project/campaign performance to stakeholders & artist management teams

• Advise and educate internal and external teams in the optimal implementation of creative strategy into process

2014 - 2015

• Concept and produce products, campaigns, and interactive promotions for external partner integrations

• Explore and develop department expertise in emerging technologies

• Analyze and report on campaign and platform performance to create and maintain standards

• Communicate project/campaign performance to company leadership

2010 - Current

Design Direction, Digital Storytelling, Digital Marketing, Fabrication & Consulting